Santa Monica, CA | Long-term Freelance
HOME FROM COLLEGE
DIGITAL MARKETING COORDINATOR
PREVIOUSLY: SOCIAL COORDINATOR INTERN, VIDEO CONTENT CREATOR
JANUARY 2022 - MAY 2024
My work with H\FC began in January 2023 as a UGC Content Creator, which soon transitioned into a Video Content Creator role, creating weekly Instagram Reels content and leading Reels growth. In my later role as a Social Coordinator Intern from June to August 2023, I revamped our Instagram strategy, which grew our following from 13.2K to 42.4K and almost tripled our engagement. During this time, I also spearheaded the creation of the H\FC blog and newsletter.
From August 2023 to May 2024 as Digital Marketing Coordinator, I led brand and content strategy via Instagram, led email marketing growth, grew our blog (Study Guide), and managed our Video Content Intern! Since August, we grew our Instagram community to over 58K, with an average engagement of 9%! Our weekly newsletter has also seen some makeovers in my time, and has evolved into a great resource for our community of students to find endless job opportunities and education content that helps them grow in their career!
email marketing
Transforming our newsletter from a simple list of newly-added gigs to the addition of a rotating hero resource and “quick tips” footer, my newsletter strategy focused on listening to what our students wanted more education on, to further their academic and career success.
Our redesign also came along from the creation of our blog, ‘Study Guide’, mirroring a more student-like, casual, notebook-like aesthetic.
With an audience of over 90K, our open rate increased an average of 8%, and click-through-rate of +.4% in 3 months.
In tandem with creating a hub of resources for college students, I utilized the functionality and popularity of Notion to build student-centric, free templates for greater organization and educational add-ons for academic and career success.
