Brooklyn, NY | Freelance

COMMUNITY MARKETING ASSOCIATE

APRIL - JUNE 2024

Sundae School is a craft cannabis brand [Sundae Flowers] and smokewear label [Sundae School] born in Seoul and based in New York. Our mission is to globalize cannabis by serving great, reliable highs and illustrating narratives that contextualize and de-stigmatize the plant. As a team comprised of immigrants, LGBTQIA+, and people of color, we are committed to building an industry and community that reflects everyone, not just the lucky few.

Working within the Sundae Flowers arm of the Sundae School brand, I led influencer marketing, targeting 100 nano-to-mega influencers per month based on campaign strategy, created and managed a monthly UGC program of a rotating 20 creators to produce organic and paid ads, and built out a fully functional college ambassador program for future use.